Most wedding photographers and people in the digital industries gives digital files to their clients. Beautifully printed DVDs with well-designed packaging is the current trend and yes, I do agree that they look awesome and elegant.
But then Apple decided to release new MacBook Pros and MacBook Air without a disc drive in them. So that cute customized DVD? It’d be useless to any client that has one of the new MacBook Pros/Air.
Just like Apple killed flash websites, they’ve now also made the DVD an outdated way to deliver images to your clients.
Sure, at the moment only a very small percentage of people out there would have this problem, but if you have high-end clients, they are more likely to have one than the general public. And the last thing you want is to come across as outdated or give them something that they can’t even use 2 years from now. These clients may have other devices that they would like to store images on as well – their iPads, Android tablets, and things like that. Providing them with their image files on USB drives just makes so much more sense!
Flash drives may be considered a little more expensive than the regular DVDs but bear in mind that you save a lot of time and hassle from making DVDs. Making DVDs can be so time-consuming especially when you are in a hurry. You have to get the printer ready, hope that it would behave and print the custom DVD label, get the rest of the packaging ready, and then burn the DVD and pray that the burning process was successful. You may need to print 3 DVDs because you cannot fit all the data into 1 DVD. If all goes well, you can give a sigh of relief…but what if an error occurs? It can be so frustrating.
Flash drives can strengthen your brand. It can be customized to match your branding by selecting custom colors and by printing or engraving your logo onto the drive. You can also opt for a matching packaging. There’s a variety of ways that you can package your flash drives to reinforce your brand and look professional depending on your branding and business objectives.
So what is holding you back from switching to flash drives?
